Aéropostale, a specialty retailer of casual apparel and accessories for men and women ages 18 to 22, teamed up with MetaversePlus to invite fans into AeroWorld. The launch will kick off in four phases that will introduce immersive shopping experiences, as well as opportunities for socializing and playing games.
Ultimately, this strategy will expand the brand’s presence in Web3 and NFTs are launching, along with members-only perks and promotions. Firstly, the fashion brand is launching AeroPax, a collection of one-of-a-kind non-fungible tokens with unique personalities, styles and abilities, and these NFTs will grant access to limited-edition apparel and more.
At launch, Aéropostale is giving 10 fans the chance to win a Tesla and 10 winners will be chosen at random.